Closing down!

[Levi]

Zowel Above The Tie en Dr. Jon’s Shaving sluiten de deuren. ATT is al 12 jaar een vaste waarde in de scheer gemeenschap en Dr. Jon’s 9 jaar. Bij ATT is er momenteel uitverkoop met kortingen.

[Levi]

[onno]

Kriebel: toch nog een SE1 aanschaffen?????

[onno]

Aanvulling: gelukkig al uitverkocht

[Ric325i]

Intressant maar er komen nog wel wat invoerrechten/kosten bij denk ik.

[Ric325i]

Gisteren was er nog wel wat te koop maar nu lijkt alles uitverkocht te zijn ,misschien maar beter ook…

[Levi]

Above the Tie is joining the Blackland family

When I began working on the concept of Blackland in 2014, I didn’t know a thing about the wet shaving market. So I looked to the brands who were leading the way to help me decide what kind of company to build. That’s when I discovered Above the Tie. Their razors were exceptional, classic designs machined from solid stainless steel with tight tolerances, but it was the way they ran their business that inspired me most. Quality products made in the USA with uncompromising customer service and high-minded brand values. They engaged with the community, developed a loyal following, and always did right by their customers. At a time when a lot of the existing brands had poor service and the occasional scandal, ATT stood out as the kind of brand to follow.

 

I built Blackland largely by following their example. Not just because it looked like a successful company, but because it looked like the kind of company that I’d be proud to own. It might be an understatement to say that Blackland wouldn’t be the brand it is today without the influence of Above the Tie. 

 

Earlier this year, Mariah and Matt of Above the Tie made the difficult decision to close the business after more than twelve years of serving the wet shaving community. I believe a brand this impactful with such a rich legacy deserves another chance. The community is better off with Above the Tie in it and I knew nobody could provide a better home for ATT than Blackland.

 

Working hand-in-hand with Mariah and Matt, we’ve reached an agreement for Blackland to acquire Above the Tie.

 We’re thrilled to share that Blackland is acquiring Above The Tie! We believe Blackland, like us, cares about quality, innovation, and doing things right. We trust them to keep the Above The Tie spirit alive and to keep delivering the quality products you love. We know change can be scary, but we promise that Blackland will make the transition smooth and keep the same high standards you expect from us. They value our loyal customers and are dedicated to keeping the ATT brand shining. We’re confident that with Blackland, Above The Tie is in great hands and will reach new heights! Keep an eye out for exciting things to come!

Matthew and Mariah Cole

It was crucial to Matt and Mariah for the legacy of Above the Tie to be preserved, for its customers to be cared for, and for the brand's core values to be carried on - and that’s just what we intend to do.

In 2024, we are relaunching Above the Tie. It will live on as a separate and distinct brand, but will operate under the Blackland roof and will be run by the Blackland team. We don’t yet know which of the ATT products will return or if we’ll make changes to the lineup. What we do know is that they’ll be made in the USA with the same commitment to quality that Above the Tie was always known for, and backed with the same level of customer care that I was inspired by all those years ago.

This is an exciting chapter for both Blackland and Above the Tie. We’re deeply grateful for the opportunity to carry on this legacy and to continue serving the shaving community.

Sincerely,
Shane and the Blackland team

[ChrisVanMeer]

Mooi gebaar, heb alleen zelf nooit echt goede ervaringen gehad met ATT spul.

Is voor mij te agressief.

[Tati1050]

Ondertussen, bijna een jaar na de overname van ATT is er blijkbaar van de verderzetting van hun producten door Blackland nog geen spoor. Spijtig. Of ben ik te ongeduldig?

[Levi]

5 minuten geleden, Tati1050 zei:

Ondertussen, bijna een jaar na de overname van ATT is er blijkbaar van de verderzetting van hun producten door Blackland nog geen spoor. Spijtig. Of ben ik te ongeduldig?

 

[Chrispijn2]

Je zou bijna eens een keer op de link klikken om zo bij de contactgegevens van Blackland te komen en er een mail heen sturen met je vraag. 

Wij weten hier ook niet wat ATT gaat worden maar wel dat 2024 net over de helft is. 

[JvdK]

Zoals zo vaak: door middel van overname een concurrent geëlimineerd. 
 

Voor de contactgegevens van Blackland kan je ook heel eenvoudig op de website van Blackland zelf kijken.

[Coenetje]

Uit een mail van Shane van Blackland, er zit dus nog leven achter de naam ATT.

 

Above the Tie

 

Heads up, this is purely a tease to get you excited and there aren't any actual details here. It's basically a shameless sales tactic. I won't be offended if you skip this one.

 

The first Above the Tie razor is in full production here at HQ and the brand will be relaunched this year! Since I can't tell you exactly what the first razor is, I'll talk a bit about the recent developments with ATT and where things stand. We acquired ATT a year ago and I thought we'd have it up and running in Q1 of 2024. I thought it would be pretty simple.

 

But as we dug into the project, we realized that we wanted to go deeper with the brand than expected. It deserved a full top-to-bottom fresh. New branding, fresh website, product enhancements, etc. And then we acquired a machine shop which changed everything. With the power to produce parts however we want, we decided that rather than copy/paste the original designs, we've gone back to the drawing board to update, modernize, and improve them. It's been slow, but it's 100% the right way to ensure an unbelievable product.

 

The first refreshed ATT razor is coming this year in stainless steel and, for the first time ever, there will be a titanium Above the Tie razor. Tyler and I have put a lot of love, effort, time, and money into this brand and razor and we're excited to share it with you in a few short weeks. Please sign up for the ATT newsletter so you'll be the first to know when we launch!

[Ric325i]

https://www.abovethetie.com/?utm_source=Klaviyo&utm_medium=campaign&_kx=V4z6Ws2fvh5s41XmKD73cDyQXrsFxgOAObHGWzyddcM.XajPJ6